Analysis of mobile broadband competition: 3G vs. WiFi Online publication date: Tue, 31-Aug-2010
by Seungjae Shin, Martin B.H. Weiss
International Journal of Mobile Communications (IJMC), Vol. 8, No. 5, 2010
Abstract: This paper analyses optimal pricing of two different platforms of broadband mobile internet access where one provider uses third generation (3G) and the other WiFi. The authors utilised a game theoretic competition model considering population density, user's preference for bandwidth and coverage, user's willingness-to-pay, the number of hot-spots, cost structure of deployment, and market penetration rate. The authors used both simulation and computation methods to find the market equilibrium point. Through the equilibrium analysis, the authors found that the 3G network is more profitable as WiFi coverage percentage increases, and 3G is more favourable in higher density areas.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com