A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009)
by Xiaobo Wu, Qi Chen, Weihua Zhou, Jingjing Guo
International Journal of Mobile Communications (IJMC), Vol. 8, No. 5, 2010

Abstract: This paper executed a comprehensive review on papers published between 2000 and 2009 about consumer behaviour in Mobile Commerce. We screened all the papers on important journals in Mobile Commerce and searched the ISI database for papers with related keywords. This yields a collection of 92 papers. The papers can be classified into three theme: consumer acceptance, loyalty and continuance. We made a comparative analysis in each theme from the aspects of the types of mobile commerce, the theoretical foundation, the research methods and research discoveries. Based on the analysis, suggestions for the future study are put forth in conclusion.

Online publication date: Tue, 31-Aug-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com