Mapping future services: a case on emerging smart energy metering business Online publication date: Mon, 02-Aug-2010
by Mika Immonen, Mikko Pynnonen, Jarmo Partanen, Satu Viljainen
International Journal of Business Innovation and Research (IJBIR), Vol. 4, No. 5, 2010
Abstract: Recent regulatory amendments and other major trends in the electricity distribution business will change the business logics of the sector. The forces that drive restructuring can be put into three general categories. Those are: 1) a requirement for a more functional marketplace for energy; 2) combating climate change; 3) requirements for the security of energy supply. In this paper, we re-develop the business concept innovation process for applying it to smart energy metering services. Furthermore, we introduce how value flow based business system modelling can be linked with a market emergence model. The main argument of this paper is that including the customer needs in the innovation process and creating a business system based on value flows are the key elements of creating new business models in e-services. Indeed, bundling the roadmaps of intelligent home systems to correspond to converging customer needs is a crucial question for opening the service markets.
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