The measurement of stakeholder salience: a strategy for the exploration of stakeholder theories Online publication date: Tue, 06-Jul-2010
by Steven A. Samaras
International Journal of Data Analysis Techniques and Strategies (IJDATS), Vol. 2, No. 3, 2010
Abstract: Stakeholder theories, from the strategic management or ethics perspective, seem to be on hold due to the lack of a measure of stakeholder orientation to enable theory testing and/or comparative analysis. Managers and whole organisations must balance competing stakeholders, some of whom induce higher priority (salience) in the consideration of their wants, needs, claims, and demands. This paper introduces procedures that measure stakeholder salience, assign stakeholders to typology categories, and map stakeholder salience as suggested by Mitchell et al. (1997) in order for researchers and managers to identify important stakeholders and investigate why they matter. This effort extends their proposition that salience can be determined solely by three attributes of Power, Legitimacy, and Urgency with new measures that may be subject to more 'fine-grained' empirical analysis. These measures are introduced and demonstrated through the results of a pilot study.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Data Analysis Techniques and Strategies (IJDATS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook