Out-of-the-box creativity and risks: the propositions and future research directions Online publication date: Mon, 05-Jul-2010
by Birgit Verworn, Carmen Kobe
International Journal of Product Development (IJPD), Vol. 11, No. 3/4, 2010
Abstract: Organisations increasingly try to encourage out-of-the-box creativity within their working environment as a prerequisite for radically new products and services. We suggest that the risks an employee perceives may either foster or hamper his or her out-of-the-box creative action, depending on how risks are perceived. Based on an integrative analysis of the existing theory and empirical findings, this paper proposes a framework of the risk-related prerequisites of 'extreme' creative action. In particular, we integrate and combine the decision making and psychological literature to provide the foundation for future theory building and empirical research. We come to the conclusion that bringing together these two unrelated literature streams is a fruitful approach and a high level of creativity requires more research on the 'threatening' and 'thrilling' effects of risks. Besides making suggestions for research, we derive possible managerial implications from the framework.
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