Strategic corporate social responsibility initiatives: a framework template developed from evidences from India
by Som Sekhar Bhattacharyya
International Journal of Indian Culture and Business Management (IJICBM), Vol. 3, No. 4, 2010

Abstract: It is not a very rational proposition for firm managers, to not to preach and practice strategic corporate social responsibility (SCSR) in the developed world. In the present day world which is witnessing increased competitive pressure as well as increased expectation for doing corporate social responsibility (CSR), it makes more pragmatic sense to indulge in SCSR rather than just CSR. But the context of developing countries in terms of practice of SCSR had remained unexplored. In this article, the author attempts to capture the practice of SCSR in India, a developing country and an emerging economy. This article presents the state of affairs of SCSR in India based upon the reflection of CSR managers on the themes of the nature of CSR activities, its characteristics and benefits.

Online publication date: Wed, 02-Jun-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com