Semco: cultural transformation and strategic leadership
by Gary J. Stockport
International Journal of Technology Marketing (IJTMKT), Vol. 5, No. 1, 2010

Abstract: The case study documents the changing culture and leadership within Semco since Ricardo Semler took over the running of the company from his father. A number of important events and topics are considered within the case study such as: the early years, the emergence of a democratic workplace, 'the Semco way', 'the Five Musketeers', the Semco Foundation, and new leadership (without Ricardo Semler). The case study seeks to address a number of questions such as: How did Semco's culture and leadership evolve? How can Semco preserve its culture and its ongoing growth without Ricardo Semler?

Online publication date: Thu, 20-May-2010

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