Google: organising the worlds' information
by Gary J. Stockport
International Journal of Technology Marketing (IJTMKT), Vol. 5, No. 1, 2010

Abstract: The case study documents the history and growth of Google from its start up to early 2009. A number of important strategic events over its history are considered within the case study such as: its founders Larry Page and Sergey Brin, the struggling early internet search companies, forming a strategic partnership with Yahoo, building a better business model, its reaction to 9/11, and entering China. The case study seeks to address a number of strategy questions such as: How does Google formulate and implement strategy? How did Google's business model evolve? How does Google make ethical strategic decisions within its quest to organise the world's information?

Online publication date: Thu, 20-May-2010

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