Digital content delivery and monetisation issues at vReach Online publication date: Thu, 20-May-2010
by Roma Chauhan, Rajeev Gupta
International Journal of Technology Marketing (IJTMKT), Vol. 5, No. 1, 2010
Abstract: vReach, a digital media company is a pioneer in design and development of interactive digital content for various conferences and summits held across India. Their core product offering used to be fusion of video, PowerPoint, audio, text, animation and graphics. Thus, they provided a more interactive experience of the event to users. The company had complete capability, from media acquisition to distribution, with support for all media formats, under its own control. The product was further extended to the user through the medium of internet/intranet – in a form of webcast. Two years ago, the company decided to provide digital content on the web to its customers to get a competitive advantage. The company invested heavily in terms of money and manpower on the project. But, this was not as successful as anticipated. The case explores the hurdles encountered in deployment of the product in a form of Software as a Service (SaaS) on the web. This case focuses on the technical, schedule and financial feasibility issues which occurred during the implementation phase.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Marketing (IJTMKT):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook