Managing investment revenue Online publication date: Thu, 06-May-2010
by Murat Kizildag, Nelson Barber, Ben K. Goh
International Journal of Revenue Management (IJRM), Vol. 4, No. 2, 2010
Abstract: Assumptions used by investors when determining the value of an asset portfolio may result in large discrepancies. Creating a portfolio of assets must be linked to some measure of value, and this value was driven by the long-term cash flow ability of the assets. One of the most influential economic theories is the modern portfolio theory (MPT) with a consideration to maximising discounted or expected returns. This approach is similar to revenue management, with a goal of optimising goods at different prices, points in time or baskets of features. This paper suggests portfolio management is an alternative approach to revenue management emphasising risk minimisation, revenue maximisation and stakeholder's value. The proposed revenue maximisation strategy considers segmentation of the equity value for 18 restaurant companies. Values were compared to current market values, with two portfolios created. Results indicated 10% revenue return and when growth sensitivity was considered, there was a significant difference between the two portfolio returns.
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