The study of social enterprise management Online publication date: Thu, 06-May-2010
by Ming-Hsien Yang, Ji-Tsung Ben Wu, Che-Jen Su, Tzu-Yi Kao, Chao-Chyun Lin
International Journal of Revenue Management (IJRM), Vol. 4, No. 2, 2010
Abstract: The study aims at dissecting the management strategies and revenue management of social enterprises to clarify how social enterprises are able to create critical social value on one hand while increasing their market value on the other hand. The study applies the case study method on two enterprise cases. Secondary data analysis is also implemented to compare the target enterprises with another two social enterprises. Three propositions are presented as follows: firstly, the mechanism of revenue management needs to cover profit management and mission management to make the social enterprise successful. Secondly, social enterprise needs to have management strategy which allows it to identify target, provide innovative products and services and change the way of revenue generation. Finally, social enterprise's innovative management which integrates internal abilities, resources and processes with external partners can effectively convey its social value.
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