Lifestyle retail internet marketing: how does it meet consumer needs Online publication date: Mon, 26-Apr-2010
by Katie Davis, Jenna Misener, Jennifer Tran, Jeanne Heitmeyer, Pauline Sullivan
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 3, No. 2, 2010
Abstract: This study investigates how shopping centres communicate their market position to perspective shoppers. The content analysis of lifestyle shopping centre communications is framed in Fishbein's multi-attribute model. The purpose of this study is to investigate if lifestyle centre websites clearly communicate the identified retail attributes to customers. Nine attributes related to lifestyle centre retailing, identified in previous research, were used to create a multi-attribute model that provided the basis for this study. Fifty recently established life-style centres websites, identified by the International Council of Shopping Centers (ICSC) were used. The content analysis revealed the most frequently mentioned attributes on the lifestyle centre websites were tenant mix, centre events and convenient location. Parking and safety were the least mentioned attributes on the websites.
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