Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction
by Asmita Shukla, Narendra K. Sharma, Sanjeev Swami
International Journal of Internet Marketing and Advertising (IJIMA), Vol. 6, No. 2, 2010

Abstract: Present research examines the mediation effects of website satisfaction on the relationship between website and user characteristics, and purchase intention. The website and user characteristics are presented in terms of their information and entertainment properties (i.e., profiles). The results reveal that website satisfaction mediates the relationship between purchase intention and website characteristics. The relevant characteristics of the website are informativeness, organisation of information elements, entertainment properties and organisation of entertainment elements. The significant mediating effect of website satisfaction is also obtained for the relationship between purchase intention and a user characteristic, namely, information seeking tendency.

Online publication date: Sat, 03-Apr-2010

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