Effect of cross culture on ethical behaviour of Y generation – is it changing? Online publication date: Fri, 02-Apr-2010
by R.K. Srivastava
International Journal of Indian Culture and Business Management (IJICBM), Vol. 3, No. 3, 2010
Abstract: This paper explores the impact of individualism and collectivism on ethical decision-making process among generation-Y people. It also tries to explore the change in their decision-making process due to globalisation and recession. The study was conducted among MBA students in three universities. Large and small cities were covered for this study to elucidate any change in behaviour. Two types of behaviours, individualistic and collectivistic, were observed among generation Y. Individualist behaviour predominates the US future managers compared to collectivistic behaviour among the future manager of Asia. However, there is a shift of 18–24% in their thinking process, which could be due to globalisation, economic recession, etc. This is an interesting observation of the study. Understanding the recent change will enable the management to manage people of different countries working in the organisation. This is important when decision has to look into ethics too.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook