A study on 'branded servicisation' of manufacturers in the Japanese institutional systems – a conceptual base for empirical studies
by Takashi Kikuchi, Akira Kamoshida
International Journal of Web Engineering and Technology (IJWET), Vol. 5, No. 4, 2009

Abstract: This paper first attempts to clarify the backdrops where 'service' has come to light and the 'branded servicisation' of manufacturers has become a necessity, critically reviews the issue of what service is partly by looking at the history of economics, categorises services and presents a working definition of service including in-house services within a company. Regarding in what framework (Japanese) manufacturers should pursue such servicision coupled with brandisation; it attempts to present conceptual framework or basis from the economic and management viewpoints and proposes a hypothesis on how branded services of manufacturers or an economy would develop. Lastly, the paper adds preliminary perspectives to the issues of services developments in the Japanese institutional systems (socio-economic cultural system or composition) including the argument which types of services indigenously fit the Japanese institution. Based on those, this article will be a cornerstone for empirical analysis to be developed in the near future. ('Servicise' means transforming manufacturers from goods supplier to service system supplier and 'Brandise' means making manufacturers as corporations and their offerings branded).

Online publication date: Thu, 18-Mar-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Engineering and Technology (IJWET):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com