Doing business in Second Life: e-commerce in 3D online environment
by Dongsong Zhang, Prabodh Shrestha
International Journal of Electronic Business (IJEB), Vol. 8, No. 2, 2010

Abstract: Avatar-based 3D virtual worlds provide an unprecedented environment for e-commerce that potentially allows online shoppers to have similar shopping experience as they have in physical stores. However, existing 3D virtual worlds are lack of critical components for successful e-commerce. Second Life is the only 3D platform that currently enables a user to operate a virtual business with real earnings. In this paper, we analyse the Second Life as a 3D e-business environment. We propose a conceptual framework and discuss the possibility of adapting the traditional 2D e-commerce architecture to the 3D virtual world.

Online publication date: Tue, 09-Mar-2010

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