Establishing business integrity and value congruence – a comparative investigation of ethical information practices among New Zealand banks
by A.S.C. Hooper
International Journal of Liability and Scientific Enquiry (IJLSE), Vol. 3, No. 1/2, 2010

Abstract: Banks would benefit from demonstrating the highest levels of business integrity in ethical information handling. A website is a form of communication that symbolically represents its parent organisation. Content analysis of banking websites is proposed as a valid way of assessing institutional values. The 12 principles of the New Zealand Privacy Act (1993) articulate national values for information handling and privacy protection and, therefore, provide a coding template for a content analysis of banking websites. New Zealand banking websites were found to demonstrate a basic level of understanding and commitment to the privacy of customer information. While all seven banks had a privacy statement, none demonstrated a pervasive commitment to meet all the requirements of the New Zealand Privacy Act. The concept of using legislated privacy principles as a basis for assessing national information handling values and business integrity could assist banks in providing the integrity assurances that customers seek, thereby enhancing their competitive advantage.

Online publication date: Thu, 25-Feb-2010

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