An integrated psychophysiological research on the intervention of red colour for the stress-induced bodily reaction
by Shusaku Nomura, Koichi Ito, Fang Wang, C.M. Althaff Irfan, Yoshimi Fukumura, Nobumichi Watahiki, Kazuo Nakamura
International Journal of Biometrics (IJBM), Vol. 2, No. 2, 2010

Abstract: An integrated psychophysiological study was made for investigating the impact of 'red colour' on bodily reaction induced by stress. With regard to the psychophysiological measures, we assayed salivary-secreted substances such as hormones and immune substance as introductory novel biometric. We compared with conventional physiological measures such as Heart Rate (HR), blood pressure and Skin Temperature (ST). As a result, some biomarkers depicted a marked difference between the red and the control conditions: in the red condition, observations showed a steeper elevation during the stressful task and a sparse recovery during the rest. The results suggest the possibility of the substance-based evaluation of the effect of colour on human physiological state.

Online publication date: Wed, 24-Feb-2010

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