Embracing competitive renaissance by steering innovation velocity Online publication date: Tue, 16-Feb-2010
by Manoj Joshi
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 6, No. 1/2, 2010
Abstract: Business innovation has been the mother of firms' success, both for sustenance or as growth strategy. Intrinsic and extrinsic desires to be innovative have been the driving forces for entrepreneurial leaders. Precision tool casting (PTC) is known for transforming metal with 'focus on customers'. It combines available technologies that offer customers finesse over competition. The company was initiated by four people with a plasma furnace imported from the USA. Foreign markets were never explored and this was the turning point for PTC in its very first phase. PTC started developing castings for those American and European companies, which had some sort of strategic alliance with their Indian counterpart. The focus was on top ten global firms who were the end users of castings. All desired processes and product innovations were brought around the business model that supported PTC's innate desire to be the supplier of quality castings to the benchmarked firms.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook