A user-based perspective on limits to the adoption of new technology
by Francesco Schiavone, Jason MacVaugh
International Journal of Technoentrepreneurship (IJTE), Vol. 2, No. 2, 2009

Abstract: This theoretical paper investigates limits to adoption that new technologies are more likely to find from users of notionally out-of-date technologies. An interpretive framework is posited explaining that older technologies may continue to be used when: features of the old technology have superior complementarity or benefit from technological complexity; their community of users hold negative stereotypes of newer technology or the new technology has not created a strong enough contagion effect; expertise in the existing technology does not help use the new technology or use of the new technology requires high switching costs.

Online publication date: Fri, 05-Feb-2010

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