Technology roadmapping: linking technology resources into business planning
by Clare Farrukh, Rob Phaal, David Probert
International Journal of Technology Management (IJTM), Vol. 26, No. 1, 2003

Abstract: This paper explores how practical approaches to technology planning can support broadly based valuation decisions within manufacturing companies. A short review of the more traditional approaches to valuing technology is followed by a discussion of practices that are complementary in terms of linking technology, new product development and business planning in the company context. A ''fast-start'' process for technology roadmapping is proposed as one of these and the latest results from its in-company development are presented. Conclusions are drawn with respect to the contribution of the technique in promoting an inclusive method of obtaining consensus on technology investment.

Online publication date: Sat, 12-Jul-2003

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