Quality, accessibility and destination marketing: the case of US states' tourism websites
by Charletta F. Gutierrez
International Journal of Intercultural Information Management (IJIIM), Vol. 2, No. 1, 2010

Abstract: Many US states depend on tourists to bring in revenue. These same states use the internet as a major tool for providing information to such tourists about local travel opportunities. However, many of these web pages may not be accessible to individuals using disability-related accessibility technology. This research evaluates the official tourism web pages maintained by the individual states within the US for accessibility (within the guidelines of Section 508) and the quality of the presentation. It is shown that neither the accessibility nor the quality of these web pages has improved from November 2005 to April 2007.

Online publication date: Thu, 31-Dec-2009

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