A comparative assessment of resources of e-business-spawned and e-business-adopting export management companies
by Varinder M. Sharma, Vincent P. Taiani, Devraj V. Sharma
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 3, No. 1, 2010

Abstract: The spread of e-business not only compelled the existing export management companies (EMCs) to reintermediate themselves, but also engineered the formation of new types of EMCs. Although the international business literature is mostly aware of the resource profiles of the traditional EMCs that adopted e-business and became reintermediated, however, little is known about the resource profiles of the new types of EMCs. This study advances the literature by building a comparative assessment of resource profiles of the new types of EMCs, necessary for the future development of responsive export marketing strategies for all types of EMCs and their suppliers.

Online publication date: Sun, 20-Dec-2009

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