Implications for e-commerce: the influence of math and computer confidence on computer self-efficacy Online publication date: Sun, 20-Dec-2009
by R. Franklin Morris,
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 3, No. 1, 2010
Abstract: Businesses are becoming increasingly reliant on computers and technology to support rapidly growing electronic marketing and retailing efforts. In such an environment, the need to understand the factors that affect an individual's ability to use technology effectively continues to be of great concern for both researchers and practitioners. This study examines the influence of two factors, math confidence and computer confidence, on the formation of computer self-efficacy (CSE). Structural equation modelling (SEM) is used to test four hypotheses. The results suggest that both math confidence and computer confidence have a direct effect on CSE, while computer confidence partially mediates the relationship between math confidence and CSE. Implications of these findings are discussed. This study extends prior research on CSE by examining the link between math confidence and CSE, a relationship previously unexplored in the literature.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Marketing and Retailing (IJEMR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook