The idea and project database of WELLA AG
by Horst Geschka, Thorsten Lenk, Jens Vietor
International Journal of Technology Management (IJTM), Vol. 23, No. 5, 2002

Abstract: Based on the experiences that the fuzzy front end of innovation processes at Wella was badly arranged and time consuming, management decided to structure this phase. Next step was to support the new process system with EDP. Thus, an idea and project date base system was developed. The design of this system is described and first experiences reported.

Online publication date: Wed, 09-Jul-2003

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