Technology standards and increasing returns: Microsoft versus Nokia and Linux
by Carla C.J.M. Millar, P. Hartley Millar, Chong Ju Choi
International Journal of Technology Management (IJTM), Vol. 49, No. 4, 2010

Abstract: The purpose of this article is to advance theory on the concept of increasing returns by reviewing different strands of literature (Arthur, 1994; Liebowitz and Margolis, 1990; 1994; David, 1990) and to develop the concept of a 'critical mass' strategy which incorporates both technological effects and important social network and interaction effects, which also need to be part of the business strategy in an increasing returns environment. Such concepts are further developed on the basis of an apparent conundrum in the case of mobile phone software, where the operating system standards of Symbian and Linux are part of the competitive struggle between Nokia and other vendors and Microsoft, despite their invisibility to the end user.

Online publication date: Sat, 06-Apr-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com