Website evaluation: consistency between website presence and strategy
by Wen-Chih Chiou, Chyuan Perng, Chin-Chao Lin
International Journal of Information Systems and Change Management (IJISCM), Vol. 4, No. 1, 2009

Abstract: Our review shows that most studies conducted user-based surveys to examine a website, but very limited researches addressed web strategic issues on website evaluation. The authors proposed a strategic framework to ensure consistency between web strategy and actual website presence. To build up a strategic framework, we integrated web strategies and a hybrid marketing and information technology criteria into an online transactional process. The framework was designed for application towards a specific website in regards to its goals and objectives, not for an industry or the internet in general. This strategic framework implementation was illustrated by a travel website evaluation and results were discussed.

Online publication date: Thu, 03-Dec-2009

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