Run Happy: entrepreneurship at Brooks Sports
by Siri Terjesen, Evan Argue
International Journal of Sport Management and Marketing (IJSMM), Vol. 7, No. 1/2, 2010

Abstract: Bothell, Washington-based Brooks Sports is an athletic footwear and apparel company with the vision 'to be the brand leader in performance running and one of the most admired companies in the world'. Brooks Sports engages in a range of entrepreneurial activities in the sport marketing area and has recently garnered first place in both the brand strength and marketing strength forecasts in the specialty running industry. This case study reviews the five dimensions of entrepreneurial activity at Brooks Sports (technological innovation, distribution, advertising, sponsorship and international entrepreneurship), beginning with the corporate history.

Online publication date: Tue, 01-Dec-2009

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