Topic – strategic alliances: perspectives from Indian life insurance industry
by Som Sekhar Bhattacharyya, Jansaidavali Shaik
International Journal of Indian Culture and Business Management (IJICBM), Vol. 3, No. 1, 2010

Abstract: Companies are extensively using strategic alliances in the present day business context. This is done to achieve competitive superiority and to retain the gained competitive advantageous position in their respective industries. Life insurance industry in India is now growing at a fast pace in the last decade or so after being opened up. Of the 22 players in the industry, 18 players have taken the path of strategic alliance. There are a number ways in which strategic alliances create value for partners involved in the alliances. This study analyses the need and the importance of strategic alliances in the Indian life insurance industry for the different alliance partners. In this context, strategic alliances generally involve an Indian and a Western counterpart. The authors in this study attempted to find out and reflect on the strategic logic for getting into the alliance.

Online publication date: Mon, 30-Nov-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com