Motives for starting business: Indian women entrepreneurs perspectives Online publication date: Mon, 30-Nov-2009
by Rajesh K. Pillania, Madhurima Lall, Shikha Sahai
International Journal of Indian Culture and Business Management (IJICBM), Vol. 3, No. 1, 2010
Abstract: Entrepreneurship has again gained currency across the globe and female-entrepreneurship has become an important component. India is one of the fastest emerging economies and the importance of entrepreneurship is realised across the spectrum. This research is a preliminary investigation in which the researchers identified 43 motives for starting business amongst women entrepreneurs. Principal component matrix was used for factor analysis and Varimax rotation with Kaiser normalisation was used for rotation, which yielded eight factors. The eight factors were labelled as Independence, Flexibility, Achievement, Money, Opportunity, Escape, Family Support and Recognition from other. The motives were further classified into push and pull elements (Turner, 1993) on which Wilcoxon-signed rank test was performed, the statistical test revealed that relatively pull motives attract women entrepreneurs more than the push motives for starting business.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook