Images of Italy, France and Morocco as tourist destinations
by Abdullah Okumus, Bahar Yasin
International Journal of Tourism Policy (IJTP), Vol. 2, No. 4, 2009

Abstract: For a geographic area to become successful as a tourist destination, it is crucially important to recognise the tourist destination's perceived images since they effect the individual's subjective perception and consequent behaviour and destination choice. This importance has led to a growing body of research on tourism destination image. In this research, image differences of three competing Mediterranean destinations – Italy, France and Morocco – were examined in terms of how they are perceived by university students. Research data were analysed by stepwise discriminant analysis. According to research results it was found that perceived images of the three destinations are significantly different. Also, results showed that, potential customers for Italy, France and Morocco destinations could be predicted by using a discriminant function.

Online publication date: Fri, 25-Sep-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Tourism Policy (IJTP):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com