The strategic impact of international trade shows and trade missions for entrepreneurial firms
by Timothy J. Wilkinson, Lance Eliot Brouthers, Dalila Salazar, Mary McNally
J. for Global Business Advancement (JGBA), Vol. 2, No. 3, 2009

Abstract: Does the use of state sponsored trade shows and trade missions increase the export success of entrepreneurial companies? We hypothesize and find that small firm participation in state sponsored trade shows is positively associated with higher levels of export performance, while small firm participation in state sponsored trade missions is positively associated with long-term export growth. It appears that for smaller businesses, trade shows have an immediate payoff, while trade missions result in benefits over the long run.

Online publication date: Wed, 23-Sep-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the J. for Global Business Advancement (JGBA):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com