Aligning value drivers with business operations by data mining for strategic advantage in business organisations
by Jayanthi Ranjan, Vishal Bhatnagar
International Journal of Value Chain Management (IJVCM), Vol. 3, No. 3, 2009

Abstract: The purpose of this paper is to present value drivers and their alignment with business operation from the Data Mining (DM) perspective. The paper also presents the benefits to any enterprise that will be generated by aligning the business with value drivers from the DM perspective. DM is the extraction of previously unknown and hidden information from large data records. Its tools can help to find the hidden value drivers of any business domain. They provide the hidden patterns and predictive information that experts may miss. Value drivers help business executives to better concentrate on key business factors that are of prime importance in any organisation. The value drivers and the DM tools together help to find useful and unknown information.

Online publication date: Sun, 20-Sep-2009

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