A mental model approach applied to R&D decision-making
by D.M. Vislosky, P.S. Fischbeck
International Journal of Technology Management (IJTM), Vol. 19, No. 3/4/5, 2000

Abstract: A mental model approach is developed to map systematically an organisation's R&D project-selection decision process from the cognitive beliefs of its key decision-makers. Respondents' revealed decision-criteria maps are judged against a normative project-selection model to reveal systematic departures from rational choice. The methodology is demonstrated within an industrial R&D organisation of a large production company. The results highlight the value of the mental model approach applied to R&D decision-making. Application of the methodology may prove useful to managers and policy-makers by providing insightful information about an industry's R&D selection process.

Online publication date: Mon, 07-Jul-2003

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