Putting the C in R&D - customer focus for technologists
by John Brook, Phillip Brewster
International Journal of Technology Management (IJTM), Vol. 17, No. 6, 1999

Abstract: Finding a way to align technology with customer needs (and hence business objectives), and translate what R&D is doing into something that the rest of the business can understand (and hence effectively influence) has been a problem for years. Developing and using a Customer Needs Tree is a simple and effective way of solving the problem, with specific benefits in idea generation, technology assessment, portfolio management and internal communication

Online publication date: Sun, 06-Jul-2003

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com