Implementing mass customisation in the automotive industry: an analysis of requirements for procurement and procurement objects
by Peter Schentler
International Journal of Automotive Technology and Management (IJATM), Vol. 9, No. 3, 2009

Abstract: The customisation of mass-produced products according to individual customers' wishes has gained high-level importance in many industries during the last decades. Due to highly competitive pressure and satisfied markets, the automotive industry is particularly affected by this development. Mass customisation should enable companies producing goods to meet individual customers' needs with near mass production efficiency by combining the advantages of single-part production and mass production. However, for the implementation of mass customisation, an adjustment of all processes, such as research and development as well as material and information flows in procurement, production and distribution, is necessary. Special attention has to be given to inbound supply chain management and procurement. This paper presents an analysis of the development and the manufacturing of mass-customised goods, the interplay between mass production and mass customisation, and the goals of mass customisation to find out which procurement objects and which requirements for procurement occur in mass customisation. Six specific categories of procurement objects and 17 requirements for procurement were identified during the analysis.

Online publication date: Fri, 17-Jul-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Automotive Technology and Management (IJATM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com