A conceptual model of m-commerce customers' continuance intention based on the customers' perceived value
by Xiaobo Wu, Qi Chen, Lingling Sheng, Ying Wang
International Journal of Mobile Learning and Organisation (IJMLO), Vol. 3, No. 3, 2009

Abstract: In the research field of mobile commerce (m-commerce), attention is focused on customers' adoption of m-commerce. However, the success of enterprises depends on customers' long-term use. In this paper, through contrasting the dimensions of customers' perceived value and factors that affect the m-commerce customer's behaviour, we propose the dimensions of m-commerce customer's perceived value and the conceptions of these dimensions. Based on the key conception of m-commerce customers' perceived value, we extend the expectation-confirmation model for information technology and build a conceptual model of m-commerce customers' continuance intention.

Online publication date: Sat, 06-Jun-2009

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