When the going gets tough: alliance formation as a strategic response to SRI negative screens
by Laurie Ingraham, John Usher
International Journal of Sustainable Strategic Management (IJSSM), Vol. 1, No. 3, 2009

Abstract: How should firms respond strategically when their whole industry is negatively screened by Socially Responsible Investment (SRI) funds due to the nature of its products (e.g., tobacco, alcohol, weapons) or its processes (e.g., biotechnology, nuclear power, mining, forestry)? We argue that an industry's exclusion from SRI funds due to negative screening should provide an incentive for firms to strategically manage the social responsibility aspects of their industry. Moreover, due to problems associated with free riding, we believe this incentive will likely result in the formation of multiple firm, intra-industry collaborative alliances engaged in social action and legitimation on behalf of the industry, rather than single firm efforts. We explore this argument by searching for evidence of such alliances within a sample of SRI negatively screened industries.

Online publication date: Fri, 05-Jun-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sustainable Strategic Management (IJSSM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com