Testing care-giver acceptance of new syringe technologies
by Arch G. Woodside
International Journal of Technology Management (IJTM), Vol. 15, No. 3/4/5, 1998

Abstract: The research design and empirical results of an exploratory study are reported of an experiment to estimate care-giver (n = 29) acceptance of alternative syringe technologies. The experiment included five independent factors four syringe technologies in four sizes (1, 2, 3, and 5 ccs), offered by four manufacturers, and sold by two distributors at five prices; an orthogonal, fractional factorial design of 25 factor combinations was used. The dependent measures included the subject's ''short-listing'' and constant-sum ''purchase'' of 100 syringes. Main results: estimated purchase share increased 6.9 per 100 syringes due to the new syringe technology that combined automatic needle protection and syringe-locking features; after syringe technology, most subjects had strong preferences to buy syringes manufactured by Becton & Dickinson; increasing price had a strong, negative impact on purchases; while less important, most subjects preferred to buy the 3 cc size and to order from the (known) large versus small distributor. The results did not vary significantly among care-givers working (n = 16) versus not working (n = 11) with HIV/AIDS patients.

Online publication date: Fri, 01-Aug-2003

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