Austin Rover: the joint venture with Honda
by Mark Snowdon
International Journal of Technology Management (IJTM), Vol. 2, No. 1, 1987

Abstract: Japan prepared itself well for competition in key industrial sectors, including the motor industry. In the environment of rapid change which this industry now faces, joint ventures can be a valuable measure. Austin Rover considered the strategic implications carefully before selecting Honda as a possible partner. The venture has prospered because both companies were prepared to adopt principles designed to maintain a stable balanced relationship and each has worked to try to put them into practice. The benefits from the venture are now substantial. Simultaneously Austin Rover has built its independent competitive strengths. This has been vital to the funding of the joint venture. The double strategy of working with Japan and building strength to compete with Japan is a crucial one for the next phase of international competition.

Online publication date: Wed, 27-May-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com