Towards a vibrant automotive museum: an entrepreneurial approach Online publication date: Mon, 25-May-2009
by Jace Baker, Patrick S. McInturff
International Journal of Management and Enterprise Development (IJMED), Vol. 7, No. 2, 2009
Abstract: Many museums struggle to attract patrons and maintain their financial viability while retaining their integrity as institutions among serious curators, collectors and academics. The authors chose a niche player in the museum world, but one with a huge enthusiast base from this to garner additional patronage and present a model for developing and implementing a successful strategy.
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