New relationships in the automotive industry
by Mark Snowdon
International Journal of Technology Management (IJTM), Vol. 5, No. 4, 1990

Abstract: The term 'globalization' is often used to describe the process which companies must undergo in order to become internationally competitive. In this paper, the author argues that globalization is not simply a matter of selling a single product worldwide, nor a reflection of scale alone, nor simply a matter of achieving the structure of a conventional multinational corporation. Rather, he describes the process as a set of dynamics, or what might be called 'rules of the game'. He shows what considerations must drive automobile manufacturers if they are to succeed in the global market-place.

Online publication date: Mon, 25-May-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com