A concurrent engineering approach for business collaboration: a case in the toy industry Online publication date: Thu, 24-Jul-2003
by K.F. Pun, R.C.M. Yam, H. Sun, K.Y. Leung
International Journal of Services Technology and Management (IJSTM), Vol. 4, No. 2, 2003
Abstract: Today's manufacturers are looking for competitive advantages of cost, quality, safety, time and creativity. Concurrent engineering (CE) stresses cross-functional integration and simultaneous development of a product and its associated processes. It offers the potential for development of quality producible products, and helps firms foster business collaboration with strategic partners. This paper discusses the adoption of a CE approach for revitalising sequential operational practices in the toy industry. A trial implementation of an Integrated Concurrent Engineering System (ICES) is presented based on a collaboration case study of three toy companies for performance improvements. The concurrent operation practices and product development strategies are explained. The ICES was proven a feasible option for companies attempting sustainable collaboration operations in today's competitive marketplace.
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