Creating a winning culture Online publication date: Sun, 24-May-2009
by Konrad Seitz
International Journal of Technology Management (IJTM), Vol. 7, No. 6/7/8, 1992
Abstract: Europe is rapidly falling behind in the global race toward the information age. It is losing its high-technology industries to Japanese and American multinationals and becoming a technological colony. This is the dramatic warning that Konrad Seitz gives in his widely acclaimed book, The Japanese-American Challenge – Germany's High-Tech Industries Battle for Survival, published by Verlag Bonn Aktuell, Munich. The book presents six guidelines for German policy. Among them are recommendations for a high-tech alliance with America and expanded cooperation with Japan. Decisive importance is attached to the creation of a future-oriented culture – a ''winning culture''.
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