At the front end of the R&D/Innovation process: idea development and entrepreneurship
by Albert H. Rubenstein
International Journal of Technology Management (IJTM), Vol. 9, No. 5/6/7, 1994

Abstract: This paper deals with the 'front end' of the R&D/innovation process – the generation and communication of 'ideas'. It discusses the following issues: the various players in the idea stage; the decision imperatives and constraints under which they operate; the potential for increased cooperation in idea generation; and the increasing trend for firms to look outside the firm for ideas and technology. Factors which are having significant impacts on the idea generation process in the firm include: outsourcing, corporate restructuring, letting competitors take the innovation lead, making the firm 'lean and mean' and decentralization into even smaller and more narrowly-focused business units which cannot or will not support the kind of research that generates or develops more radical ideas for new products, processes and services.

Online publication date: Sat, 23-May-2009

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