Innovation in the context of European R&D collaborative programmes: the case of multimedia and the newspaper industry
by Alfonso H. Molina
International Journal of Technology Management (IJTM), Vol. 12, No. 3, 1996

Abstract: This paper looks at how European R&D programmes are helping European companies, universities and laboratories to innovate in a situation of great uncertainty generated by the advent of multimedia technology. It looks at the specific case of a European collaborative 'multimedia newspaper' project, with specific emphasis on the project's strategic methodology which draws on a systematic understanding of the nature of processes involved in the emergence of new technologies such as the 'multimedia newspaper'. This methodology treats the entire process as one of creating a multimedia-newspaper 'sociotechnical constituency' – in which major constituents are the final 'readers', and business organizations able to exploit the technology. A brief description of multimedia developments in the newspaper industry is included.

Online publication date: Fri, 22-May-2009

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