'Thinking Technology' in mature industry firms: understanding technology entrepreneurship
by Mariann Jelinek
International Journal of Technology Management (IJTM), Vol. 11, No. 7/8, 1996

Abstract: Technological entrepreneurship is important yet difficult in mature industry firms because so many cues impede understanding that change is needed, or interpreting new data effectively, instead reinforcing old views. A cognitive approach to innovation suggests why, and offers insights illustrated by accounts of three mature-industry innovation episodes. Technology entrepreneurship is shown as a quintessentially social activity, requiring joint efforts to interpret ambiguous data, joint understanding to sustain technology efforts, and persistent, coordinated endeavour to accomplish technological change. The nominally 'managerial' tasks of sensemaking, mindful alertness to anomalies, and the joint creation of a new shared cognitive context are broadly shared in these accounts, and stand out as the underpinnings of technological entrepreneurship.

Online publication date: Fri, 22-May-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com