Parallel competitive intelligence processes in organisations Online publication date: Fri, 22-May-2009
by Patrick T. Gibbons, John E. Prescott
International Journal of Technology Management (IJTM), Vol. 11, No. 1/2, 1996
Abstract: This paper outlines a model of competitive intelligence processes in organisations. Specifically, it defines the simultaneous gathering and analysis of competitive information by line managers and formal scanning units as the parallel intelligence process. It then reports an empirical test of the model. Organisational attempts at integrating line managers' efforts with formal organisational intelligence processes were investigated. The findings suggest that single integrating mechanisms were not used alone; instead, multiple mechanisms were used in combination to link the paths of the parallel process. Explanations are outlined and conclusions drawn to relate these findings with theoretical assertions advanced in the strategic process literature.
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