Concurrent engineering: information acquisition between high technology marketeers and R&D engineers in new product development
by Richard Beltramini
International Journal of Technology Management (IJTM), Vol. 11, No. 1/2, 1996

Abstract: The informational interface between marketing and research and development engineers in high technology companies is empirically assessed to identify the underlying dimensions facilitating communication. Working in tandem with an industry partner, a multi-phased approach allowed both the specific observation of this phenomenon in the field, and comparison and contrast with the results of a survey research approach of organizations across the United States. Results from each phase correspond in providing the identification of relevant informational dimensions.

Online publication date: Fri, 22-May-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com