A study of radio frequency identification adoption in the wine industry supply chain Online publication date: Mon, 23-Mar-2009
by Carmine Sellitto
International Journal of Economics and Business Research (IJEBR), Vol. 1, No. 2, 2009
Abstract: This article reports on the perceived benefits associated with the adoption of radio frequency identification (RFID) technology by the wine industry. RFID is an emerging innovation that potentially enables the tracking of all items across the supply chain. Wine production is an important global industry that usually spans the primary (growing grapes), secondary (making the wine) and tertiary (sales and marketing) sectors of the economy and consequently, the usefulness of the technology in the industry could be highly valuable. A review of the scholarly literature indicates that RFID technology appears to be at an early diffusion stage within the wine sector – with limited pilot studies and applications being reported. Not withstanding this limited adoption of the technology, the derived benefits appear to be located across the entire wine industry supply chain – however, vineyard and retail sector RFID applications are the most notable.
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